Your new plan reduces the Lancia brand to the Ypsilon and an unnamed U.S.-made product due in 2015.
Plus [additional] cars coming from the U.S.
But your new four-year plan only mentions one imported model.
It doesn't matter. If the business case is sound, there could be more.
If built, could the Chrysler 100 hatchback become the new Lancia Delta in Europe?
The 100 is a great way to provide dealers in the U.S. with two options in the compact segment [the other being the Dodge Dart sedan]. We've been encouraged by what we've seen happen with the Ford Focus. I think we're debunking a lot of the myths about hatchbacks not being sellable in the U.S. And the great thing about hatches is that they have applications outside the U.S. If the 100 gets produced, the answer [on whether it would be a viable addition for Lancia] is yes.
Why are all of the Chryslers that have been rebadged as Lancias selling so poorly in Europe?
Unless you're really premium, selling a large sedan in this market is tough, especially when your main European market is Italy.
Could this failure be because people don't think of Lancia as a maker of mid-sized and large sedans?
I don't know about the mid-sized segment, but certainly in the large segment, yes.
Read more:
http://www.autonews.com/article/20121115/ANE/311159998#ixzz2Ci631k4I
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